I have repeatedly mentioned that I'm a fan of Seth Godin's work. I have been adapting his philosophy of creating video content for what he calls the minimum viable audience. The minimum viable audience is the smallest target group of customers that could still offer enough revenue-making opportunities to grow your business. It is similar to the concept of 1000 true fans by Kevin Kelly, which states that an artist can make a living with 1000 fans.
"The minimum viable audience is the smallest target group of customers that could still offer enough revenue-making opportunities to grow your business."
In the past few years, businesses have understood how important video is for marketing. Video content allows companies to connect to consumers. Companies can rapidly communicate with and attract customers by creating video content, even with a limited target audience. Creating content for a mass audience is expensive and often leads to dead ends. Hence the general recommendation of niche down has been adopted as a mantra.
How to create video content for the minimum viable audience
Creating video content that ignites brand passion with a minimum viable audience is a mandate. Businesses need to ensure they know and understand their target audience and create content that speaks to them to achieve their goals.
Sadly, so far in my journey as a videographer, I see many business owners who don't stop to think about that aspect.
The practical method to obtain a viable audience approach is to be as consistent as possible in your content creation process. It is easier said than done if you are a solopreneur building your personal brand or a small business and wearing multiple hats. Still, time is on your side since we are discussing the minimum viable audience. Small steps can compound over time following basic business principles.
"Still, time is on your side since we are discussing the minimum viable audience. Small steps can compound over time following basic business principles."
Through research, audience interaction, and analyzing analytics, brands can gain insights into what video content resonates most with their target audience. In addition, brands should focus on creating entertaining aka fun and informative content. The process will help to keep viewers engaged and interested in the brand. Finally, brands should use social media platforms such as YouTube, Instagram, and Facebook to share their videos and engage with their fans.
"Make your content fun or as close to edutainment you can get."
How to approach video production value
The next step for businesses using video content for branding or marketing purposes is creating fresh, impactful visuals that draw attention from potential customers or viewers on social media feeds; this means optimizing the length, format, title, and keywords associated with each video so that it stands out from the crowd.
Additionally, providing subtitles and including CTAs (calls-to-action) in videos help improve viewership and engagement further by encouraging viewers to take action after watching a particular clip. If you are running a small business and are starting your journey of using video as a marketing tool, remember the saying that "done is better than perfect."
Focus on creating the best content you can, even if it means that you only have a handheld smartphone. You can succeed with a small, passionate audience if you keep things real and grow accordingly.
After some time, you can start working on increasing the production value of your videos.
"Focus on creating the best content you can, even if it means that you only have a handheld smartphone. "
Storytelling is vital in how customers perceive and respond to particular messages because it helps them connect emotionally with the brand itself and its products or services being highlighted.
Storytelling on your video content marketing
Your business can create engaging stories through animation, tutorial clips, or customer testimonials that serve as excellent storytelling examples and provide potential customers with valuable information about what a business offers.
Regularly posting video content can help build up interest gradually over time to facilitate more engagement between followers, too – this could be anything from competitions/giveaways hosted via live streams or responses/reactions recorded while interacting 'live' with comments from followers during new releases, etc., increases trust in terms of product quality based off customer experiences shared online, etc.
Regular interactions also provide feedback opportunities that you could use in future campaigns for your audience to create targeted promotions for particular audiences, etc. It's the way from changing casual viewers to passionate people who will always be looking out for you when you post your next piece of content.
Video Collaborations and partnerships
Taking advantage of direct partnerships with micro-influencers and sharing user-generated content could play essential roles in any successful video marketing campaign for growing small audiences over time.
Influencers have powerful reach within particular industries, so partnering up allows businesses access to loyal viewers already associated with specific niches. At the same time, user snippet pieces created by fans/followers spread organic awareness amongst interested peers, which works wonders when attempting to grow small followers online, etc. If this happens to your business, where users create content for you, you deserve a piña colada.
In conclusion, there are many ways businesses could build a loyal small following by using video content for various purposes, even when starting with a smaller audience base, ranging from utilizing storytelling abilities within promotional clips targeted towards particular markets or tapping into existing network strands using influencer partnerships, etc.
At the same time, focusing on regularly producing engaging stories while gradually increasing the production value over time with visuals layered underneath creative headers/captions deploying specific keywords all go hand-in-hand with growing viewership rates slowly overtime since finding loyal fans often comes down to being noticed online amongst crowds while being able to gain insights into improving your video content marketing based off feedback received through both analytics and fan interaction around topics related what your brand provides; so never underestimate power these tools possess!
