Building a personal brand is a marathon, it takes time, love care, and patience. You do yourself a disservice if you let ego get in the way by chasing success for the wrong reasons. Unfortunately, I have seen multiple times clients projecting a superficial image of success. I’m very grateful I observe that early own […]
Your Personal Brand and the Black Lives Matter movement.
The first 6 months of 2020 have been defined as difficult challenges. First came COVID-19 and at the moment of writing the protest against Police Brutality and Racism has permeated the media landscape. The death of George Floyd has ignited a difficult conversation. It also seems like many business owners with personal brands are forced […]
The 3 ingredients of an authentic personal brand.
Along this journey of being a personal branding videographer, I discovered some key points that are helping me with a healthy mindset. I’m calling it the Trinity of an authentic personal brand because it involves three equally important points that cannot exist without the other. These are self-awareness, being true to yourself, and being authentic […]
Doubling down on your personal brand during Covid-19.
It’s very clear that building an audience and a personal brand is the right move to be recession-proof. I have been watching very closely outside thought leaders like Gary Vaynerchuck, Seth Godin, Rammit Sethi among others who are very well established. However and most importantly I have been following a few of my clients and […]
The minimum viable audience of your Personal Brand.
Currently, I’m in search of my minimum viable audience for my personal brand. This is a mentality shift that I learned from Seth Godin. In short, the minimum viable audience is when you have the absolute minimum to make a decent living with the type of lifestyle that you wish. This, in turn, comes from […]