Your Personal Brand and the Black Lives Matter movement.
The first 6 months of 2020 have been defined as difficult challenges. First came COVID-19 and at the moment of writing the protest against Police Brutality and Racism has permeated the media landscape. The death of George Floyd has ignited a difficult conversation. It also seems like many business owners with personal brands are forced […]
The 3 ingredients of an authentic personal brand.
Along this journey of being a personal branding videographer, I discovered some key points that are helping me with a healthy mindset. I'm calling it the Trinity of an authentic personal brand because it involves three equally important points that cannot exist without the other. These are self-awareness, being true to yourself, and being authentic […]
Building your personal brand as a media platform.
I was talking with a friend of mine from way back in the day when we both went to The New York Film Academy. We had kept in touch over the years, but it was not until recently where we decided to have a video chat. I was so happy to see my friends face, […]
Doubling down on your personal brand during Covid-19.
It's very clear that building an audience and a personal brand is the right move to be recession-proof. I have been watching very closely outside thought leaders like Gary Vaynerchuck, Seth Godin, Rammit Sethi among others who are very well established. However and most importantly I have been following a few of my clients and […]
The minimum viable audience of your Personal Brand.
Currently, I'm in search of my minimum viable audience for my personal brand. This is a mentality shift that I learned from Seth Godin. In short, the minimum viable audience is when you have the absolute minimum to make a decent living with the type of lifestyle that you wish. This, in turn, comes from […]
Are you running in the hedonic treadmill?
Everybody is talking about setting goals and happiness. Which is cool and all, but I'm going to give you another alternative. I am all for goals, let's get that out of the way. However, with my experience last year running my side business as a videographer and my personal life; a few feelings that I […]