The use of video keeps skyrocketing!. It’s becoming clear that brands must have a content marketing video component to maximize their branding and business potential. via GIPHY Micro video content is continuing to rise. Reels receive 22% more engagement than regular video content, according to Cielo24, a video captioning and transcription company that also works […]
Ego is the personal branding mistake that is holding you back
Building a personal brand is a marathon, it takes time, love care, and patience. You do yourself a disservice if you let ego get in the way by chasing success for the wrong reasons. Unfortunately, I have seen multiple times clients projecting a superficial image of success. I’m very grateful I observe that early own […]
8 tips on how to come up with ideas for your video content marketing strategy.
Trying to build a personal brand using videos for marketing on YouTube or LinkedIn can sometimes feel overwhelming. If you are worried about what to talk about on your videos or think you don’t have enough to talk about, then here is a guide that can help you never run out of content ideas for […]
Your Personal Brand and the Black Lives Matter movement.
The first 6 months of 2020 have been defined as difficult challenges. First came COVID-19 and at the moment of writing the protest against Police Brutality and Racism has permeated the media landscape. The death of George Floyd has ignited a difficult conversation. It also seems like many business owners with personal brands are forced […]
The 3 ingredients of an authentic personal brand.
Along this journey of being a personal branding videographer, I discovered some key points that are helping me with a healthy mindset. I’m calling it the Trinity of an authentic personal brand because it involves three equally important points that cannot exist without the other. These are self-awareness, being true to yourself, and being authentic […]