Today the process of creating video content is easier than ever, thanks to the low entry barrier for tools and equipment and the rise of short videos. TikTok has become this juggernaut that makes Instagram and YouTube play catch up. This trend is excellent news for small business owners, and I have real case examples of […]
Video Marketing B2B is creating and distributing video content to promote a product, service, or event from one business to another. They can be distributed on different platforms online and offline and can be part of a content marketing strategy, lead generation strategy, or direct advertisement campaigns.
The use of Video for marketing as a tool in a business marketing strategy is becoming more evident by the year. According to a report published by Wyzowl, a company that specializes in creating video content for businesses, “Marketers feel more positive about the return on investment offered by video than ever, as it continues […]
Part of building a video marketing strategy is understanding the many types of video that are trending and choosing which one makes sense for your brand. Learn which ones are best for your brand.
The world is changing fast, bringing more opportunities and challenges for those who want to build a career as a solo entrepreneur. While the technology and tools continue to change, some fundamentals will continue to hold no matter the circumstances and may help thrive a personal brand well into the future. What follows are some […]